With a name that sounds like a high-speed train, in just six years the Grottammare-based company has grown to the point that it currently
operates a 300 sq. m of wet and dry cleaning, self-service or assisted laundry service, known for its top-rated ecological qualities, including the Nebula 30, eco-washer by Renzacci. Next stop: a new franchise business model ready for export
Wet or dry cleaning, whatever the customers need. But also self-service or with assistance by qualified staff, laundering of everyday garments as well as special items — from rugs to down comforters — as well as ironing and tailoring. All in one unique 
destination called Bucato Express, a highly appropriate name that reflects the speed of a high-velocity train applied to the most dazzling traditions of laundering.
It’s new and it’s a game-changer. Typically, the real changes that occur, the ones whose innovative traits benefit the entire community, tend to germinate and flourish without fanfare.
Dry cleaning is no exception, as demonstrated by the inspiring story and, above all, the success that Bucato Express has achieved.
To begin with, the space measures 300 square meters. A huge area that actually occupies three street numbers – from 55 to 59 in via Bernini, in Grottammare, a tourist destination in the province of Ascoli Piceno.
It is the address to which we cordially invite anyone who is interested in discovering what an “eco-laundry” might be, or rather, a laundry of the future that is now the present. Where the “eco” prefix sounds like an essential guarantee of a “laundry idea” translated into a company at the service of an entire community.
In pride of place next to the seven dryers and four washing machines at Bucato Express, is the Nebula 30 eco dry-cleaning machine launched by industry leader Renzacci of Città di Castello. Among all these ‘jewels’ of 
manufacturing genius, this is without a doubt the benchmark machine which fully embodies the message and, above all, the ‘future’ of the Bucato Express enterprise. In the words of Marco Niccolini, sales director for Renzacci, “No matter one’s specialization in the wet and dry cleaning sector, what really counts in laundering today is summed up in this simple phrase: ‘clean equals wellbeing’. It becomes clear that the benefit of a like-new garment after spotless laundering is simply not enough. Equally critical is the wellbeing of the entire chain of related industries that revolve around that washing machine. Which, 
consequently, must ensure that all those requirements for safeguarding the environment, recognized as vital to all humankind, are also met: biodegradability, eco-compatibility and reduced energy consumption”.
“This helps us understand why a machine like the Nebula 30 – continues Niccolini – is a superior product, not only because it offers an impeccable wash, but also because it consumes on average 70% less water, and because it runs on ‘natural’ solvents whose qualities are based on the same isoparaffin hydrocarbons 
contained in the soaps we use to wash our hands.”
Bucato Express is the name of an island of wellbeing available to everyone – locals and tourists – in a splendid seaside destination like Grottammare, offering its customers solutions suited to their every need: from an efficient self-service area to a zone where specialized staff are on hand to offer assistance, while relying on the benefits of cutting-edge technology, beginning with the I-Genius anti-bacterial cabinet designed to perfectly clean garments and equipment used on a daily basis, like motorcycle helmets”.
Launched six years ago as the brainchild of Alessandro Spinozzi, this winning idea has been crowned with the inauguration of this comprehensive new one-stop cleaning experience. The Bucato Express success story is now preparing to expand outside its own territory, thanks to the validity of an exportable business model through franchising. Powering a ‘train’ certain to travel throughout Italy.
by Stefano Ferrio
Detergo Magazine July 2015
