Starting with the first issue of 2016 our monthly magazine will have a dramatically revamped graphic appearance, designed to reflect the changing times in the laundry and dry cleaning market and industry (sf)
2016, new graphics, new magazine.
Ready to launch and soon to be in your hands.
Even before it begins, 2016 is already a “historic” year for Detergo.
As well as being the final edition of 2015, the issue you are reading is one for the yearbooks. It is the last Detergo you will see with this graphic design, one that has served us well for many years.
As of January 2016, the monthly trade journal that for more than six decades has been the undisputable leader in Italy and the world for the “Laundering and Dry Cleaning Products and Services” sector gets a complete make-over. Totally revamped in its language and style with a new graphic design that young Milanese graphic artist Elena Ghezzi, has created for our fabulous magazine. A new logo, new features, and new layouts for articles and featured columns, all designed to bring you an editorial product that is substantial, agile and enjoyable. With an expected and positive impact on the contents as well. You will begin to see these editorial changes in the next issue, but we can already reveal that the content will also be updated and “modernized”.
Thus, it will be a Detergo crafted for consumption by advertisers and readers, based on a style that is lighter and more appealing, in order to broaden the readership of a monthly magazine that has always aspired to fully represent the industry and its market.
Given the radical changes to this market in recent years (promptly reported on the pages of Detergo), advertising must also adapt to the times in the quickest and most productive manner. Then again, it is a goal that resonates with the new management of EXPOdetergo International and Assofornitori, the former presided over by Livio Bassan, with board members Giuseppe Conti and Alessandro Rolli assigned to work, respectively, with the magazine and the trade show; and the latter entrusted to the presidency of Felice Mapelli.
Speaking of the new Detergo, which we truly cannot wait to unveil in January 2016, the key word here is “young”. Because the professional in charge of the restyling is young, and the spirit of the magazine intends to be young because, if it has been the leading publication for more than sixty years, that is thanks to an editorial policy consistently mindful of and receptive to every sign of positive innovation from the marketplace. So as to tell the story and give it context in a deep legacy and glorious history.
Do you want to be
on track with
the new Detergo?
It is a question that suits Detergo’s advertisers to a tee, as well as anyone who might be interested in riding the virtual wave of a monthly magazine that, starting in January 2016, will be so new and appealing.
We invite all of our partners to contact us right now, without obligation, to find out more about our new advertising rates, advertising options, and reserved space for company messages.
Don’t miss getting on the train before it leaves the station!
Tel. +39 02 39314120
Email: info@staging.detergo.eu
