{"id":10875,"date":"2017-06-19T08:16:37","date_gmt":"2017-06-19T08:16:37","guid":{"rendered":"http:\/\/www.staging.detergo.eu\/?p=10875"},"modified":"2017-06-19T08:33:16","modified_gmt":"2017-06-19T08:33:16","slug":"reportage-every-restaurant-gets-the-right-tablecloth-where-made-in-italy-is-born","status":"publish","type":"post","link":"https:\/\/www.staging.detergo.eu\/en\/reportage-every-restaurant-gets-the-right-tablecloth-where-made-in-italy-is-born\/","title":{"rendered":"Reportage – Every restaurant gets the right tablecloth where Made in Italy is born"},"content":{"rendered":"

<\/h3>\n

Industrial organization and artisan approach combine in case of textile businesses\u00a0<\/strong>production in Lombardy that service hotels and restaurants everywhere in the\u00a0<\/strong>world.\u00a0<\/strong>As it will clearly show at\u00a0<\/strong>Gulf Laundrex-EXPOdetergo International in Dubai\u00a0<\/strong>in November<\/strong><\/h3>\n

Natural born artists, the Italians. The fact their DNA\u00a0has been given such a gift shows not only when it
\ncomes to altarpieces or Renaissance buildings but it\u00a0also seems to be a part of an incurable vocation that takes them to embellish anything that makes part of\u00a0our everyday lives. Including tablecloths and bed sheets\u00a0at hotels and restaurants in the peninsula. It is an\u00a0outcome of industrial organization combined with the\u00a0artisan care for products.
\n\"\"This simple and beneficial scenography of our daily lives\u00a0is taken care of by the entrepreneurs and operators\u00a0of a fertile market niche represented by the suppliers\u00a0that laundries rely on while being provided with linen\u00a0destined for hospitality sector. We are talking about\u00a0the sector that, due to the historical and economical\u00a0traditions, has prospered in the heart of Lombardy filled\u00a0with excellent brands on territories covering Milan,\u00a0Como and Varese areas. Here, we have tried to understand\u00a0how these companies have been projecting their\u00a0future that is more and more typically characterized by
\npartnership relations with the clients. The latter ones,\u00a0interested as they are in renting high quality linen and in\u00a0customizing it as much as possible while creating their\u00a0own product lines and image.
\n\"\"\u201cThe great news of these last two years is a strong\u00a0return to the idea of Beauty\u201d says Roberto Littam\u00e8,\u00a0<\/strong>the owner of Tessiltorre from Dairago<\/strong>. He explains:\u00a0\u201cThe partial recovery after the crisis allowed us to focus\u00a0on the aspect of beauty of our products more easily\u00a0while going towards the customization of product\u00a0lines. Until a couple of years ago, the search for greater\u00a0cost efficiency dominated the market. Today, this\u00a0tendency has slightly changed and clients invest in the\u00a0search for Beauty more which reflects in the aesthetics,\u00a0quality and durability of the products. Tessiltorre\u00a0has always been a trusted partner to our clients and\u00a0we never actually abandoned the research in the quality\u00a0of products. We have kept it high persistently. As\u00a0a consequence, we offer an incredibly rich range of\u00a0products providing the clients with suitable and customized\u00a0solutions\u201d.
\n\"\"Visiting these companies creates an effect of diving\u00a0into the beauty with its colours worked down to their\u00a0slightest shade, shimmering patterns, themes that\u00a0evoke decorative writings. \u201cIt is undoubtedly true that\u00a0the entire sector is facing considerable changes \u2013 says\u00a0Cristina Salvati from Masa<\/strong>, a company from Varese\u00a0area with its headquarters in Bolladello di Cairate. \u2013
\nTendencies and style have definitely changed. In case\u00a0restaurants, flower patterns and strong colours on\u00a0tablecloths are gone. Today, the dominant requests\u00a0concern simple colours and more essential themes. It\u00a0is where our brand comes in. We can guarantee the\u00a0customization of products as far as details go e.g.
\nwhere to place the logo or how to shade blue and grey\u00a0colours. Our flexibility is definitely combined with the\u00a0use of Jacquard loom that can treat textile using an\u00a0infinite variations range\u201d.
\nCertainly, customizing the product can be done only if\u00a0the producer is able to establish close but open relations\u00a0guided by their creativity. \u201cWe are experiencing it\u00a0all the time both with our new and old clients \"\"\u2013 confirms\u00a0Maurizio Paleari, the Sales Director at Parotex<\/strong> in\u00a0Busto Arsizio.<\/strong> \u2013 As far as table linen is concerned, we\u00a0start with a simple jpg file of a company logo around\u00a0which we work proposing various options about its\u00a0positioning and dimensions. In this stage, we also assert\u00a0our updated market knowledge trying to guide the\u00a0clients combining their choices with the choices of their\u00a0competitors so that they can operate in the direction\u00a0of a customized product variation. These processes\u00a0could also be long sometimes but it is important not to\u00a0be in a hurry to get the final result quickly\u201d.
\nStaying inside these sober and elegant companies it\u00a0is as if we were watching a film that tells us a story\u00a0of restaurants passing from one tablecloth to another.
\n\"\"\u201cTo the point that, if the opportunity comes in, we are\u00a0also able to service the final client \u2013 says Marco Gastaldi, the owner\u00a0<\/strong>of Gastaldi from Merone in Como area<\/strong>. \u2013 And it has\u00a0become a usual practice to us a far as American and\u00a0Asian markets go. It has required a change in our mind\u00a0set which actually can be exciting if seen in the right way. Just like the latest\u00a0challenge we faced. It\u00a0was about a line of\u00a0orange linen napkins\u00a0supplied to Le Cirque\u00a0restaurant in\u00a0Bellagio, a gigantic\u00a0entertainment\u00a0place in one of \u00a0the hotels in Las\u00a0Vegas\u201d.
\nThis is how the Made in Italy flag keeps waving with\u00a0the wind in its sails over the great seas of textile supply.
\nFollowing the routes that go far. To start with November\u00a02017 in Dubai where Italian textile sector is going to\u00a0be present as one of the most important points at \u201cGulf\u00a0Laundrex Linen-Care Expo powered by EXPOdetergo\u00a0International exhibition\u201d. \u2022<\/p>\n

 <\/p>\n

by Stefano Ferrio<\/p>\n

Detergo Magazine June 2017<\/p>\n","protected":false},"excerpt":{"rendered":"

Industrial organization and artisan approach combine in case of textile businesses\u00a0production in Lombardy that service hotels and restaurants everywhere in the\u00a0world.\u00a0As it will clearly show at\u00a0Gulf Laundrex-EXPOdetergo International in Dubai\u00a0in November Natural born artists, the Italians. The fact their DNA\u00a0has been given such a gift shows not only when it comes to altarpieces or Renaissance […]<\/p>\n","protected":false},"author":3,"featured_media":10890,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[458,448],"tags":[807,816,817,822],"class_list":{"0":"post-10875","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-topnews-en","8":"category-uncategorized","9":"tag-gastaldi","10":"tag-restaurants-textile","11":"tag-service-hotels-and-restaurants","12":"tag-textile-businesses"},"_links":{"self":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/10875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/comments?post=10875"}],"version-history":[{"count":10,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/10875\/revisions"}],"predecessor-version":[{"id":10912,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/10875\/revisions\/10912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/media\/10890"}],"wp:attachment":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/media?parent=10875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/categories?post=10875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/tags?post=10875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}