{"id":10981,"date":"2017-07-14T14:05:26","date_gmt":"2017-07-14T14:05:26","guid":{"rendered":"http:\/\/www.staging.detergo.eu\/?p=10981"},"modified":"2019-04-17T11:48:21","modified_gmt":"2019-04-17T11:48:21","slug":"reportage-the-buyers-empty-the-stands-the-clean-show-to-frame","status":"publish","type":"post","link":"https:\/\/www.staging.detergo.eu\/en\/reportage-the-buyers-empty-the-stands-the-clean-show-to-frame\/","title":{"rendered":"REPORTAGE The buyers empty the stands The Clean Show to frame"},"content":{"rendered":"

Exhibitors are talking about a record edition where the dominant topics include the<\/strong>
\nsuccess of new solvents, the booming of Made in Italy ironing products, the growing<\/strong>
\ncollaboration with Europe and the high technology of remote control systems.<\/strong>
\nAn outstanding number of deals signed during the show<\/strong><\/p>\n

 <\/p>\n

In clover at the Clean Show in Las Vegas. The big number\u00a0of business deals signed during the show has become\u00a0the news on the Made in Italy ironing products booming,\u00a0the widespread success – and perhaps a bit wild,\u00a0too – of new solvents together with massive investments\u00a0in laundry management systems.
\nA ripe harvest, indeed. It struck us after having collected\u00a0the impressions and comments directly from
\nLas Vegas booths and after having seen the break the\u00a0bank facial expressions while going home from the city\u00a0of casinos and gaming. The significant difference, however,\u00a0points out how gambling matters very little with\u00a0business results obtained by companies that have built\u00a0their successful Clean Show take off lane on sacrifice\u00a0and planning. Where the wind in the sails of American\u00a0economy and the advantageous dollar exchange contributed\u00a0to awarding the quality investments maintained\u00a0over time<\/p>\n

\u201cI believe that Pantastar is a perfect example of what\u00a0this exhibition means to us \u2013 says Corinna Mapelli, the\u00a0co-owner of \u00a0TREVIL<\/strong> from Pozzo d\u2019Adda (Milan). \u2013 After\u00a0ten years of a steady rise, this pants ironing machine\u00a0is playing the main role at our stand in Las Vegas today.\u00a0What I think is that it is a sign of a consolidated link\u00a0between the high Italian technology with its permanent\u00a0artisan imprint, and a more and more flexible American\u00a0market inclined to focus on the quality of products\u2019 details.
\n\"\"As long as, obviously, one recognizes and follows \u00a0the particular characteristics of this country, e.g. large
\nsizes and pants creases that stop at the height of crotch\u00a0inseams\u201d.
\nTrevil\u2019s story started long ago and it is reflected by what\u00a0they are telling us at UNION<\/strong>, a producer of dry cleaning\u00a0machines from Sala Bolognese. Gabriele Cuppini, the\u00a0Sales Director explains: \u201cThis edition of the Clean Show\u00a0has been extremely positive. Union could see and enjoy\u00a0the results coming from our efforts made all over\u00a0the American territory over years. Here, the dry cleaning\u00a0seems to be having its peak moment as far as perspectives\u00a0go. It is enough to think about Tide, a store chain\u00a0launched by Procter & Gamble, high quality, million dollars structures. In order to meet the requests of American
\nmarket, one certainly needs to be strong: here, an\u00a0average machine treats 25 kg of linen and not 15 kg like\u00a0in Europe. Therefore, the work rhythm is really intense\u00a0and the necessity for changing machines and parts is\u00a0rather short term\u201d.
\nThe word \u201cchanging\u201d calls for A13<\/strong>, a company from Milan\u00a0that produces a wide range of accessories for laundries.
\n\u201cIt is true, we have been exhibiting at the Clean\u00a0Show since 2005, but this year\u2019s edition is actually the
\nbest one \u2013 reveals Daniele Ceretti, the International Sales\u00a0Director at A13. He focuses on details: \u201cThe times of\u00a0huge, water wasting bulldozer machines is over in the\u00a0USA. The main focus now is on the advanced, niche technology that customizes the production. As far as\u00a0ironing sector is concerned, the sharp rise in Made in\u00a0Italy products is rather obvious today. A13 can certify it\u00a0through high quantities of parts sold here in Vegas. Un\u00a0doubtedly, the impression we are getting is that we are\u00a0no longer inside a closed, local market, but the business\u00a0is more and more open towards Europe\u201d.
\nThe transoceanic meeting point is another repetitive topic\u00a0at the show in Nevada. Where also KANNEGIESSER<\/strong>,\u00a0a German brand, one of the world leaders in industrial\u00a0laundry machines production displays their recent\u00a0creation in the USA, Kannegiesser-ETECH, followed by
\nthe acquisition of E-Technic from Minneapolis, a supplier\u00a0of monorail systems for linen transportation. Good and\u00a0happy news that appeared in Kannegieser\u2019s recent\u00a0press release traces this recent unification
\ntogether with otherh ightech\u00a0jewels\u00a0such\u00a0as the ergonomic\u00a0Synchro\u00a0Remote\u00a0folding system\u00a0and Vectura, a\u00a0transport system\u00a0based on linen logistics\u00a0management.\u00a0Marco Niccolini, the\u00a0Sales Director at RENZACCI<\/strong>, a producer of dry-cleaning\u00a0machines in Citt\u00e0 di Castello, expresses his views
\non the topic. \u201cThis year\u2019s edition of Clean Show \u2013 Niccolini\u00a0says \u2013 has made Renzacci proud. Our always full\u00a0stand and a considerable number of signed deals have\u00a0solidly awarded the investments started 2014 that translate\u00a0to the creation of Renzacci USA. Where, mind you,\u00a0we did not limit ourselves to sending the machines but\u00a0first of all, we exported our philosophy relying on the\u00a0guideline by Brent Padon, our Sales Manager. It has\u00a0been a happy planting season. We witnessed it at the \u00a0Clean Show watching the success of our SENSENE™\u00a0machines. The solvent is becoming more and more requested\u00a0which would also explain our policy that aims at\u00a0laundries strongly orientated towards the environmental
\nprotection and bio factors\u201d.
\nAlso Ilsa<\/strong>, a producer of dry-cleaning machines in Galliera,\u00a0Bologna area has planted its deep roots in the United\u00a0States thanks to the acquisition of the Columbus\u00a0in Long Island. ILSA, too, confirms the growing consensus\u00a0of SENSENE™ through the words of Claudio \u00a0onvicini, in charge of Sales: \u201cToday, it seems to be an\u00a0established fact that as far as performance goes, we\u00a0are talking about the most serious and undoubtedly efficient\u00a0competitor of PERC in a country, where the latter\u00a0one does not have a great opinion in terms of ecological\u00a0measures\u201d. \u201cThe whole business sector has been searching
\nfor new entries \u2013 Bonvicini continues \u2013 and Ilsa\u00a0verified it through the rising success of Ipura machines,
\nthat use an alternative hydrocarbon solvent. The machines\u00a0work without the necessary steam connection and\u00a0highly contribute to the environmental protection\u201d.
\nIn such a market, open to the infinite number of stimuli,\u00a0the role of a supplier cannot just be limited to signing\u00a0a contract. Instead, suppliers actually need to become\u00a0partners. Eugenio Boni, the Sales Director at ITALCLEAN<\/strong>,\u00a0a producer of dry-cleaning machines in San Giorgio\u00a0di Piano, Bologna area, reminds us of it. \u201cHere at the\u00a0Clean Show, we have seen a huge number of requests\u00a0for wet cleaning. They actually lacked some basis at times\u00a0\u2013 Boni explains \u2013 and were expressed by clients\u00a0who would simply ask for a wet cleaning machine without\u00a0specifying why. We know that this type of clients\u00a0should rather be directed towards a more sensible purchase,\u00a0in the name of companies\u2019 credibility. Moreover,\u00a0as far as solvents go, we should remember that it takes\u00a0three years after they are launched on the market for us\u00a0to be able to talk about reliable testing provided by the\u00a0market itself, and not only by the laboratories\u201d.
\nBoni\u2019s words are echoed by Giacomo Fontana, the Sales\u00a0Director at MAESTRELLI<\/strong> that also produces drycleaning\u00a0machines in San Giorgio in Piano. \u201cI need any\u00a0type of a machine as long as it is not a PERC one \u2026 This\u00a0is what one of our clients said to us when he came to our\u00a0stand. It is a general request, definitely not in favour of\u00a0knowing the market even if Maestrelli knows how to deal\u00a0with this kind of situations. Surely, PERC\u2019s time seems to\u00a0be running out in America. One of the PERC machines
\nproducers kept giving the first recharge of PERC for free\u00a0if you purchased a machine here in Las Vegas\u201d.
\nThe final picture of the washing sector is undoubtedly\u00a0positive even if some future, unknown variable remains.
\nHowever, the widespread sensation deriving from the\u00a0ironing sector is triumphant. \u201cI am coming back to Italy\u00a0without taking back any load onto the plane \u2013 reveals\u00a0Walter Cividini, the CEO of FIMAS<\/strong>, a producer of ironing\u00a0machines from Vigevano. \u2013 It means that we have sold\u00a0everything. Emptying a stand during a show is actually\u00a0the maximum result for exhibitors. It also means that the\u00a0Clean Show has acquired global dimensions, unknown\u00a0until the last edition in Atlanta. I noticed it while watching
\nthe high number of visitors coming from South America\u00a0and Far East. It is obvious that, in a more and more open\u00a0field, the comparison becomes more and more decisive,\u00a0and the beauty of Made in Italy products wins\u201d.
\nThe concept has been picked up by PONY<\/strong>, a producer\u00a0of ironing machines in Inzago, Milan area. \u201cThe Clean\u00a0Show has been a success for highly technological machines\u00a0\u2013 one of Pony communications reads \u2013 such as the\u00a0new line of shirt finishers. Non-stop life demonstrations of\u00a0the running machines extended over the whole duration\u00a0of the exhibition which points out the incomparable value\u00a0of a direct contact between suppliers and clients\u201d.
\nIf this is how present looks, the future of the Clean Show\u00a0could be captured through the words of the visitors and\u00a0observers at the show in Las Vegas. One of\u00a0them, Moreno Torra, in charge of technical
\ndepartment at BIAR, a producer of chemical\u00a0products for laundries from Senago,\u00a0Milan area, says: \u201cWe have witnessed\u00a0a growing request for more\u00a0specialized lines together with\u00a0e.g. SENSENE™ machines in
\nthe fields of pre-stain removal\u00a0and brushing\u201d.
\nAnother visitor, Lauro Bortot,\u00a0the Export Director at IMESA<\/strong>,\u00a0a producer of laundry machines
\nfrom Cessalto (Treviso), explains:\u00a0\u201cClean 2017 has marked a sharp increase in the\u00a0field of laundry management systems, especially the\u00a0remote ones, in the name of a more and more complex
\nand real time dialogue between laundries and clients, including\u00a0tumble driers\u2019 Happy Hour\u201d.
\nAll of this makes us think about the next edition of the\u00a0Clean Show, where we will certainly see another ripe\u00a0harvest. \u2022<\/p>\n

 <\/p>\n

by Stefano Ferrio<\/p>\n

Detergo Magazine July\/August 2017<\/p>\n","protected":false},"excerpt":{"rendered":"

Exhibitors are talking about a record edition where the dominant topics include the success of new solvents, the booming of Made in Italy ironing products, the growing collaboration with Europe and the high technology of remote control systems. An outstanding number of deals signed during the show   In clover at the Clean Show in […]<\/p>\n","protected":false},"author":3,"featured_media":11019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[458],"tags":[843],"class_list":{"0":"post-10981","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-topnews-en","8":"tag-trev9p"},"_links":{"self":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/10981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/comments?post=10981"}],"version-history":[{"count":5,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/10981\/revisions"}],"predecessor-version":[{"id":11593,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/10981\/revisions\/11593"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/media\/11019"}],"wp:attachment":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/media?parent=10981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/categories?post=10981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/tags?post=10981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}