{"id":11471,"date":"2018-01-24T21:38:12","date_gmt":"2018-01-24T21:38:12","guid":{"rendered":"http:\/\/www.staging.detergo.eu\/?p=11471"},"modified":"2020-02-27T11:47:09","modified_gmt":"2020-02-27T11:47:09","slug":"italian-talent-inform-invest-get-updated-the-quality-formula-by-pulicenter","status":"publish","type":"post","link":"https:\/\/www.staging.detergo.eu\/en\/italian-talent-inform-invest-get-updated-the-quality-formula-by-pulicenter\/","title":{"rendered":"ITALIAN TALENT — \u201cInform, invest, get updated\u201d The quality formula by Pulicenter"},"content":{"rendered":"

Constant communication with clients, complete highly technological equipment,\u00a0the ability to read market transformations real time. These are the strong points of a\u00a0company run by the Maule family. <\/strong><\/p>\n

Over fifty years, this dry-cleaning laundry based\u00a0in Trento has become an undisputable and excellent artisan business<\/strong><\/p>\n

 <\/p>\n

Communicate, invest, get updated.
\nThe quality of a highly professional\u00a0service is realised through these three\u00a0verbs.\u00a0Looking at fifty years of the company\u00a0history of Pulicenter Maule,\u00a0a dry-cleaning laundry that operates\u00a0in their two shops near the Old\u00a0Town of Trento, let us proceed in\u00a0order. The family business was\u00a0founded by Giuseppe in 1967, Andrea
\nMaule\u2019s father, who became\u00a0the owner of the business in 2007.<\/p>\n

Communicate \u2013 \u201cNowodays, \u2013 Andrea\u00a0Maule says \u2013 this needs to be\u00a0done daily. We are dealing with a\u00a0completely different types of clients.
\nWe do not receive the regular weekly\u00a0bags with garments to wash\u00a0as it used to be when families and\u00a0single household members would\u00a0bring us their clothes on weekly\u00a0basis. Today, clients come to the\u00a0shop without any regular frequency\u00a0and only when they need to clean\u00a0a specific single garment. Therefore\u00a0we need to be prepared to treat\u00a0synthetic clothes, full of zippers and\u00a0other accessories that require rigorous\u00a0treatment procedures\u201d.
\nA dry-cleaner\u2019s figure becomes\u00a0more of a dry-cleaner-consultant,\u00a0ready to prevent problems from arising\u00a0or to pay attention to details,\u00a0as it happened in case of a crease\u00a0on a silk blouse that was brought to\u00a0 the laundry. \u201cIf we had not noticed\u00a0it in time \u2013 Andrea Maule explains\u00a0\u2013 the defect could have been believed\u00a0to result from dry-cleaning.
\n\"\"Just for the clarity, it is very important\u00a0that the clients know what the\u00a0tag attached to their garment says.
\nIt is crucial to understand garments,\u00a0ways of cleaning and risks linked\u00a0to it. The tag, as a matter of fact,\u00a0shows the right washing procedure\u00a0to adopt, the right temperature and\u00a0treatments\u201d.
\nInvest \u2013 Competing with such a\u00a0vast and differentiated market, the\u00a0Pulicenter Maule\u2019s equipment guarantees\u00a0the best dry-cleaning results\u00a0as well as traditional washing\u00a0in water, wet cleaning method, professional\u00a0services for upholsterers\u00a0and shop owners and professional\u00a0carpets cleaning. \u201cWe provide\u00a0all these services on our own,\u00a0without outsourcing anything\u201d Andrea Maule says. It means that in\u00a0order to be able to meet all these\u00a0various requests, the business needs\u00a0to be equipped with adequate\u00a0specific machines. \u201cOur exemplary\u00a0purchase is definitely Catinet, a\u00a0machine provided by Lavasecco\u00a01 Ora \u2013 the owner tells us \u2013 which\u00a0has turned out to be crucial for\u00a0carpets washing. The requests for\u00a0professional carpets washing have\u00a0been significantly increasing\u201d. What\u00a0we can add, is that keeping the \u201cartisan\u201d\u00a0nature of the business alive is\u00a0equally important as it implies the\u00a0manual,\u00a0priceless aspect of work.
\n\"\"\u201cNothing competes with our hands\u00a0when it comes to ironing a crease\u00a0or beat the feather cover so that it\u00a0takes the right shape\u201d confirms Andrea\u00a0Maule, who relies on his mom\u00a0Franca and one of his employees,\u00a0Fiorella when it comes down to this\u00a0type of manual work.
\nGet updated \u2013 \u201cThe quality is\u00a0obviously guaranteed at a certain\u00a0price, adequate and coherent to the\u00a0effort we make to provide quality \u2013\u00a0clarifies Andrea Maule. \u2013 Otherwise,\u00a0medium-high clients with precise\u00a0needs would not rely on us\u201d. In order\u00a0to satisfy all the requests, we\u00a0need to be constantly updated. It\u00a0means, e.g. eliminating the leather\u00a0cleaning as a consequence of what\u00a0suggested by the market, and provide\u00a0ourselves with the crucial knowhow\u00a0for cleaning commonly used garments today such as parka and\u00a0waterproof jackets with fur lining.
\n\"\"<\/p>\n

All the garments arriving to Pulicenter\u00a0to be dry-cleaned are first controlled\u00a0in terms of what is indicated\u00a0on tags. When letter P appears,\u00a0they will be treated with PERC, while\u00a0F stands for aliphatic hydrocarbon\u00a0solvents.<\/p>\n

Informing, investing and updating,\u00a0today the Pulicenter Maule benefits\u00a0from a certain market recovery as\u00a0far as dry-cleaning businesses go.
\n\u201cWe are growing in the market where\u00a0many competitors are gone due\u00a0to the crisis\u201d comments Andrea\u00a0Maule. But this is, as we all know,\u00a0an obligatory way of quality.<\/p>\n

by Stefano Ferrio<\/p>\n

Detergo Magazine January 2018<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Constant communication with clients, complete highly technological equipment,\u00a0the ability to read market transformations real time. These are the strong points of a\u00a0company run by the Maule family. Over fifty years, this dry-cleaning laundry based\u00a0in Trento has become an undisputable and excellent artisan business   Communicate, invest, get updated. The quality of a highly professional\u00a0service is […]<\/p>\n","protected":false},"author":3,"featured_media":11466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1451],"tags":[927],"class_list":{"0":"post-11471","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-italian-talent-1","8":"tag-italian-talent"},"_links":{"self":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/11471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/comments?post=11471"}],"version-history":[{"count":5,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/11471\/revisions"}],"predecessor-version":[{"id":11476,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/11471\/revisions\/11476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/media\/11466"}],"wp:attachment":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/media?parent=11471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/categories?post=11471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/tags?post=11471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}