{"id":12739,"date":"2018-12-17T12:10:29","date_gmt":"2018-12-17T12:10:29","guid":{"rendered":"http:\/\/www.staging.detergo.eu\/?p=12739"},"modified":"2018-12-17T12:10:29","modified_gmt":"2018-12-17T12:10:29","slug":"press-review-national-and-local-newspapers-talk-about-the-success-of-expodetergo-international","status":"publish","type":"post","link":"https:\/\/www.staging.detergo.eu\/en\/press-review-national-and-local-newspapers-talk-about-the-success-of-expodetergo-international\/","title":{"rendered":"Press review — National and local newspapers talk about the success of EXPOdetergo International"},"content":{"rendered":"

Sustainability and Made in Italy\u00a0among the most frequently mentioned\u00a0topics by the press. Newspapers and\u00a0online headlines give room to the world\u00a0leading textile care exhibition<\/strong><\/p>\n

\"\"<\/p>\n

One of the evident signs of the success obtained by\u00a0the eighteenth edition of EXPOdetergo International
\nheld in Fiera Milano Rho from 19 to 22 October was\u00a0definitely the attention of the media to the event, a leading\u00a0world exhibition and an irreplaceable reference\u00a0point for textile care sector. A rich series of articles\u00a0covered topics such as new, sustainable businesses,\u00a0Made in Italy products and services, and the current\u00a0technological revolution based on digital solutions.
\n\u201cSustainability is fundamental also for the laundry and\u00a0textile care sector: it is going to be the main topic of\u00a0EXPOdetergo International, a world event for international\u00a0sector operators\u201d reported Il Sole 24 Ore, the\u00a0most important Italian daily newspaper on economy\u00a0that dedicated an entire page to EXPOdetergo International\u00a0the day before the show, 18 October. Given\u00a0such a distinguished starting point, the show was then\u00a0followed by the general press. \u201cEXPOdetergo, the industry\u00a0of clean is green and it pushes the \"\"Made in Italy\u201d\u00a0reads\u00a0Il Giornale published on 18 October (the article\u00a0was also reviewed by libero.it) including a long interview\u00a0with the President of the exhibition, Livio Bassan.
\nOn 19 October, it is Il Giornale again that publishes a\u00a0one-page article entitled \u201cIndustrial and artisan, Italian\u00a0laundries more and more ecological\u201d. It talks about \u201clittle\u00a0known but deeply rooted world\u201d and the research\u00a0on the present and the future of Italian laundries that\u00a0EXPOdetergo International commissioned to Cerved\u00a0institute in Milan. \u201cWhether it is a wedding dress, a\u00a0particularly delicate garment, fine fabrics or perhaps,\u00a0simple shirts that nobody likes to iron, a laundry constitutes
\na service that no one can do without\u201d the long\u00a0reportage by Il Giornale reads.
\n\"\"Another historical daily from Milan, Il Giorno, dedicated\u00a0important coverage to the event. On 20 October, Luca\u00a0\u00a0Balzaretti interviewed Livio Bassan, the President, in\u00a0an article whose headline read \u201cWe, the Made in Italy\u00a0excellence, export 70% of machines\u201d. The same edition\u00a0of the daily, 20 October, published \u201cEco and 4.0,\u00a0the laundries of the future\u201d, where it talks about EXPOdetergo\u00a0International as \u201ca showcase orientated\u00a0towards low environmental impact solutions that range\u00a0from dry-cleaning to wet cleaning, from ironing to\u00a0professional detergents with complete and automated\u00a0lines, from textile proposals (bedding and table linen)\u00a0to 4.0 management solutions\u201d.
\nNine pages were dedicated to the exhibition in Milan\u00a0by Corriere della Sera including a rich reportage with\u00a0photos entitled \u201cTechnology and environment get together\u00a0in laundries\u201d while both Il Giornale di Brescia\u00a0and Brescia Oggi reported on the exhibition with the\u00a0participation of six businesses from Brescia area. As\u00a0far as the online press is concerned, a historical newspaper\u00a0affaritaliani.it read \u201cTech and sustainability: the\u00a0world of laundries at Fiera Milano\u201d while buongiornoonline.it dedicated three pages to the event.
\nRegional and local press reflected the broad media coverage\u00a0dedicated to the exhibition as well including the\u00a0Corriere dell\u2019Umbria whose article was then published\u00a0by other editions of the newspaper in Arezzo, Rieti,\u00a0Siena and Viterbo. \u2022<\/p>\n

 <\/p>\n

by Stefano Ferrio<\/p>\n

Detergo Magazine December 2018<\/p>\n","protected":false},"excerpt":{"rendered":"

Sustainability and Made in Italy\u00a0among the most frequently mentioned\u00a0topics by the press. Newspapers and\u00a0online headlines give room to the world\u00a0leading textile care exhibition One of the evident signs of the success obtained by\u00a0the eighteenth edition of EXPOdetergo International held in Fiera Milano Rho from 19 to 22 October was\u00a0definitely the attention of the media to […]<\/p>\n","protected":false},"author":3,"featured_media":12735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[458],"tags":[],"class_list":{"0":"post-12739","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-topnews-en"},"_links":{"self":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/12739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/comments?post=12739"}],"version-history":[{"count":4,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/12739\/revisions"}],"predecessor-version":[{"id":12744,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/12739\/revisions\/12744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/media\/12735"}],"wp:attachment":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/media?parent=12739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/categories?post=12739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/tags?post=12739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}