{"id":12839,"date":"2019-01-23T08:47:32","date_gmt":"2019-01-23T08:47:32","guid":{"rendered":"http:\/\/www.staging.detergo.eu\/?p=12839"},"modified":"2019-01-23T09:16:17","modified_gmt":"2019-01-23T09:16:17","slug":"reportage-made-in-italy-ironing-number-one-in-the-world-inspired-by-artists-and-poets-of-the-fifteenth-century","status":"publish","type":"post","link":"https:\/\/www.staging.detergo.eu\/en\/reportage-made-in-italy-ironing-number-one-in-the-world-inspired-by-artists-and-poets-of-the-fifteenth-century\/","title":{"rendered":"REPORTAGE — Made in Italy ironing, number one in the world Inspired by artists and poets of the fifteenth century"},"content":{"rendered":"

\"\"Talking with the field\u2019s experts, it turns out that finishers, presses and boards produced by this sector have their roots also in the humanistic mindset inherited from the late Middle Ages. The results achieved derive from the artisan approach to work and industrial production where the global business is founded on a unique\u00a0between technology and beauty<\/strong><\/p>\n

Tensioning finishers like sculptures by Luca Della Robbia. Vacuuming ironing boards like drawings by Leon Battista Alberti in his Libri d\u2019Architettura (Architecture Books). Yes, because the Made in Italy ironing, an uncontested number one in the world of laundries and apparel business, is of a \u201chumanistic\u201d kind. It is the late fruit of the philosophical and artistic Humanism that, since the Middle Ages, has illuminated Petrarca\u2019s sonnets and the Madonnas painted by Masaccio. Not by chance, an illuminating point of view comes from Mirandola, a small town in Emilia where in 1463 a famous philosopher and\u00a0 of the Humanism, Pico was born. Mirandola is also the hometown of one of the Made in Italy ironing businesses, Barbanti<\/strong>. \u201cIt is the updated vision of Humanism through which we can explain the invaluable connection between design and technology that characterizes \"\"Italian ironing sector \u2013 confirms Angela Barbanti, the Sales Manager.<\/strong> \u2013 The implications have never been separated since they relate to humans. I am thinking about today\u2019s machines that are produced by our sector and aim at the environmental sustainability thanks to the energy saving solutions they have been provided with, and about the machines operators\u2019 health in terms of posture and movements. They can benefit from the recent discoveries in\u00a0nicmachines\u2019 ergonomics\u201d.
\nAs we can deduce from the introduction, the global leadership of\u00a0a reportage on Italian ironing businesses. We come across the second historical vision, a more recent one, highlighted by Pony, a company based near Milan, with its CEO, Paolo Fumagalli.<\/strong>
\n\u201cMade in Italy has deep historical roots \u2013 Pony\u2019s communication reads. \u2013 It was born in the end of the \u201950s when small artisan shops started to create the first ironing techniques applyinG\u00a0steam generators, irons and vacuuming boards. The first Made in Italy machines soon crossed the borders and got exported in Europe and in the world\u201d. \u201cSince the very beginning, \u2013 Pony\u2019s communication goes on \u2013 what has helped to win the global competition is the combination of artisan quality and advanced technology that favor automation of productive processes in laundries\u201d.
\n\u201cLet\u2019s look at the photos of Italian fashion history one by one over the last sixty, say seventy years \u2013 suggests Corinna Mapelli, the co-<\/strong> owner of Trevil, a brand headquartered in Milan area<\/strong>. \u2013 Well, the Made in Italy ironing has always provided the right solution for each of those models.Also now, during the years dominated\u00a0by more and more developed automation processes, the tensioning machines, ironing boards and presses produced in Italy express the outstanding ability of quick and accurate understanding of what the market needs and requests are\u201d. \u201cIn order to realize this, \u2013 Corinna Mapelli explains \u2013 it is enough to observe the global spread of shirt-finishers designed for a garment whose ironing has been requested more than of other garments over the last years. Actually, Italy made history of textile manufacture including the excellence of couture fashion market niche. Ironing was born and developed at the service of the history\u201d.
\n\u201cOnly the industry that is on the same wavelength with the constant market transformations can launch an American model of shirt finishers, developed for clients who wash clothes at home and send them to the dry-cleaner\u2019s to be ironed\u201d we learn from a communication by Rotondi based in Settimo Milanese.<\/strong> It continues: \u201cThe inventions are born in order to supply businesses with machines that iron thousands of pieces with double pressing combining the quality of blowing and that of a press in order to obtain both shiny and pressed effect on the garment\u201d. According to Rotondi, \u201cthe sector has grown in Italy by meeting needs for any machine in real time, from steam ironing for knitwear to ironing boards for silk. Today, the touch screen has replaced manual work, yet always in the sign of quality\u201d.<\/p>\n

\"\"\u201cA keystone is the combination of design and reliability\u201d. This is how Walter Cividini, the CEO of Fimas based in Vigevano (Pavia)<\/strong> approaches the subject. Again, a reference to aesthetics and the Italian culture of Beauty is linked to one of the main values of business. Cividini continues: \u201cWe produce finishers, presses and ironing tables in an industrial way but with a great artisan-wise care as far as the finishing of details is concerned. Once it is established\u00a0that we are talking about highly reliable machines, they are then placed in laundries that are more and more similar to boutiques in terms of design, the type of offers and the attention to niche markets: shops that will appreciate a finisher also because of its design and colour. It does not matter whether it is positioned inside or outside the lab. In Italy, we make the machines better than the others aiming at excellent technology that needs to compensate for the
\nlack of the professionality of operators\u201d.<\/p>\n

Daniele Battistella, the owner of Battistella from Rossano Veneto,<\/strong> clarifies how this top-ranking of Italian ironing keeps its position. He points out another crucial quality, namely, timing. \u201cToday, having the edge over others is at the service of clients \u2013 Battistella explains \u2013 who demand quick service in real time as far as delivery and spare parts go. On the other hand, the pace of the industry, where we are talking about thousands of garments ironed per day, is faster and faster and it does not leave any room for a gap. Not by chance, in a company like ours, the weight, functions and\u00a0logistics of the warehouse acquire extreme importance and become the beating engine of
\nthe business\u201d.
\n\"\"Another interesting statement comes from the outside of thesector, A13, a leading supplier of laundry and ironing accessories<\/strong>
\n based in Milan<\/strong>. \u201cThe Italian ironing sector \u2013 Giuseppe Conti, the President of A13<\/strong> confirms \u2013 continues to grow supported by an infinite, creative energy and by the unusual ability to adopt to the market. We can see it by having a look at our catalogue. There are about fifteen thousand articles in it and a great percentage of them are ironing accessories. As far as the ironing industry goes, the requests for padding have been increasing significantly also due to the growth in the number\u00a0of Italian machines in use\u201d.
\nFinally, we report on the views expressed by Naomoto Europa based in Castegnato near Brescia.<\/strong> \u201cAs producers of technical solutions for the artisan\/industrial ironing sector on a global scale, \u2013 the company\u2019s communication reads \u2013 we can say that advanced technology is constantly at the service of the best Made in Italy production, e.g. the ironing tables that can be customized as much as one needs while maintaining the cold ironing system. It does not include any heating elements that could prevent from a quick interchangeability\u201d. \u201cAnother, latest frontier conquered by the Made in Italy \u2013 Naomoto\u2019s communication continues \u2013 is a \"\"low temperature iron. This very traditional ironing tool has been updated and improved in the sign of energy saving as never before\u201d.<\/p>\n

 <\/p>\n

by Stefano Ferrio<\/p>\n

 <\/p>\n

DETERGO MAGAZINE<\/p>\n

JANUARY 2019<\/p>\n","protected":false},"excerpt":{"rendered":"

Talking with the field\u2019s experts, it turns out that finishers, presses and boards produced by this sector have their roots also in the humanistic mindset inherited from the late Middle Ages. The results achieved derive from the artisan approach to work and industrial production where the global business is founded on a unique\u00a0between technology and […]<\/p>\n","protected":false},"author":3,"featured_media":12829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[458,448],"tags":[1105,1018,1104],"class_list":{"0":"post-12839","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-topnews-en","8":"category-uncategorized","9":"tag-indistrial-ironing","10":"tag-ironing","11":"tag-roptondi"},"_links":{"self":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/12839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/comments?post=12839"}],"version-history":[{"count":6,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/12839\/revisions"}],"predecessor-version":[{"id":12865,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/12839\/revisions\/12865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/media\/12829"}],"wp:attachment":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/media?parent=12839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/categories?post=12839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/tags?post=12839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}