{"id":13038,"date":"2019-03-15T10:22:34","date_gmt":"2019-03-15T10:22:34","guid":{"rendered":"http:\/\/www.staging.detergo.eu\/?p=13038"},"modified":"2020-02-27T11:47:07","modified_gmt":"2020-02-27T11:47:07","slug":"italian-talent-in-grassina-where-bedsheets-bloom-lavanderia-sandra-laundry-is-booming","status":"publish","type":"post","link":"https:\/\/www.staging.detergo.eu\/en\/italian-talent-in-grassina-where-bedsheets-bloom-lavanderia-sandra-laundry-is-booming\/","title":{"rendered":"ITALIAN TALENT — In Grassina, where bedsheets \u201cbloom\u201d Lavanderia Sandra laundry is booming"},"content":{"rendered":"

In the 1900s, spring always used to bring, apart from the primroses, the Florentines\u2019\u00a0linen to this town in the Chianti area. They knew about the antique art of the local\u00a0laundry women. <\/strong>Aware of the tradition, 45 years ago, Mrs. Pampaloni opened\u00a0<\/strong>a shop-lab there. Named after her first name, it services twenty businesses in\u00a0Tuscany today. This is how a family business was born where the work is carried\u00a0out in the name of quality and price shaped around the service offered<\/strong><\/p>\n

\"\"<\/p>\n

Let it be clear that at Sandra\u2019s shop, the final touch up\u00a0with an iron is to be considered a trade mark. Automation\u00a0is more than welcome as it simplifies many productive\u00a0processes, yet it is to be remembered that the Lavanderia\u00a0Sandra lab was born from an artisan tradition deeply rooted\u00a0in the history of this territory. The shop is now servicing\u00a0twenty businesses from Florence and nearby areas.
\n\"\"\u201cTherefore, you can be sure that while operating an ironing\u00a0machine, our operators are ready to intervene manually\u00a0every time there is a collar to touch up or trousers crease\u00a0to finish up \u2013 confirms Luca Gambassi trying to sweeten\u00a0his strong Tuscan accent. \u2013 Otherwise, what sense would\u00a0 it make to work in Grassina? Here, it is enough to be fifty\u00a0years old to remember that every spring, our green fields\u00a0bloomed with primroses and hundreds of bed sheets hanging\u00a0to dry after having been taken care of by the famous\u00a0local laundry women\u201d.
\n\"\"Luca Gambassi is a son-in-law of Mrs. Sandra Pampaloni\u00a0who in 1974 took over a laundry shop in Grassina, a small\u00a0town with fifteen thousand inhabitants in the province of\u00a0Florence. Crowned with Chianti grapevine and cut by streams,\u00a0the town remembers how over the many centuries\u00a0local laundry women would pass their craft from generation\u00a0to generation by coming to the Ema stream\u2019s pebbly\u00a0shore to wash rich Florentines\u2019 garments and linen. The\u00a0\u201ccleaning artisans\u201d were trusted to have the linen come\u00a0back new again every time.<\/p>\n

\"\"\u201cWe can see how, even if my\u00a0mother-in-law\u2019s husband, Fabrizio, worked as a butcher\u00a0 and in his family there had never been any laundry women,\u00a0my mother-in-law invested her savings in the activity. She\u00a0surely knew she would not be wrong\u201d Gambassi says. He\u00a0has been working there since 1999, when he was still a\u00a0fianc\u00e8 of Sandra\u2019s daughter, Monica Arnetoli. Monica works in the family business with her brother Simone and her\u00a0father Fabrizio who, in the meantime, stopped fixing quarters\u00a0of a cow on the hooks. Supported by the family and\u00a0by the professionality of the employees, Mrs. Pampaloni\u2019s\u00a0idea had been so successful that it easily got exported out\u00a0of Grassina, until it reached all the businesses the lab is\u00a0servicing today. \"\"As we can see it now, over the last 45 years,\u00a0the Lavanderia Sandra has become a blooming trade\u00a0mark following the best Made in Italy tradition inspired by\u00a0\u201cSmall is Beautiful\u201d that refers both to small lovely towns\u00a0in Chianti area such as Grassina, Tavarnuzze or Scolivigne\u00a0and to businesses operating in these places. \u201cWe need to\u00a0clarify that the activity has grown well because we made precise choices at the very beginning \u2013 Luca Gambassi\u00a0explains. \u2013 One of the choices refers to work. The Lavanderia\u00a0Sandra personnel believe that work should be done\u00a0following the rules of the best artisan practice, therefore\u00a0we pay a lot of attention and dedicate a lot of care to every\u00a0single garment. It also means that we do not turn anything\u00a0down. We wash, apart from garments, antique, precious\u00a0carpets, we treat bags and offer a seasonal storage for\u00a0prestigious garments\u201d. \u201cAs a consequence, as far as the\u00a0 price goes, \u2013 Mrs. Pampaloni\u2019s son-in-law continues \u2013 we\u00a0know how to become adequate in terms of clients\u2019 demand\u00a0yet, without devaluating anything. With all due respect\u00a0to our competitors, it is worth mentioning that who\u00a0comes to our shop has a right to a different treatment than\u00a0what a shopping mall dry-cleaning shop can offer, where everything turns around a mono price policy\u201d.
\n\"\"The company policy allowed the Lavanderia Sandra to\u00a0become a supplying point of reference to many fashion\u00a0producers of the great Tuscan tradition. \u201cWe clean their\u00a0workwear \u2013 explains Mrs. Pampaloni\u2019s son-in-law \u2013 but\u00a0clearly, the base of the trust makes them mention our\u00a0name to their clients if they look for a dry-cleaner to wash\u00a0their ten thousand worth winter coat\u201d.
\nThe artisan vocation is combined with industrial machines\u00a0distributed in a 450-sq. m. lab: two dry-cleaning machines,\u00a0four washers, two dryers, five ironing stations, two\u00a0presses and two toppers. On the other hand, we could\u00a0expect that from the land where primroses and bed sheets\u00a0\u201cbloom\u201d every year in the spring time.<\/p>\n

 <\/p>\n

by Stefano Ferrio<\/p>\n

Detergo Magazine March 2019<\/p>\n","protected":false},"excerpt":{"rendered":"

In the 1900s, spring always used to bring, apart from the primroses, the Florentines\u2019\u00a0linen to this town in the Chianti area. They knew about the antique art of the local\u00a0laundry women. Aware of the tradition, 45 years ago, Mrs. Pampaloni opened\u00a0a shop-lab there. Named after her first name, it services twenty businesses in\u00a0Tuscany today. This […]<\/p>\n","protected":false},"author":3,"featured_media":13035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1451,458],"tags":[1145,1144],"class_list":{"0":"post-13038","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-italian-talent-1","8":"category-topnews-en","9":"tag-dry-cleaning-grassina","10":"tag-grassina"},"_links":{"self":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/13038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/comments?post=13038"}],"version-history":[{"count":6,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/13038\/revisions"}],"predecessor-version":[{"id":13045,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/13038\/revisions\/13045"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/media\/13035"}],"wp:attachment":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/media?parent=13038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/categories?post=13038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/tags?post=13038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}