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MASA, a truly Italian story <\/span><\/p>\n that starts in 1949<\/span><\/p>\n and develops over three generations<\/span><\/p>\n <\/p>\n The entrepreneurial adventure of MASA starts with Antonio Salvati and Giuseppe Macchi, the grandfathers who\u00a0will pass on to their children a successful business synergy\u00a0thanks to the union of the two families that gave the company its name, MASA (Macchi \u2013 Salvati). The left: Cristina Salvati, Massimo Macchi, Milena Salvati<\/em><\/p>\n The guidelines indicated by Giovanni Salvati to maintain the production in Italy even if it would mean facing a few\u00a0more sacrifices have never been questioned by the descendants. \u201cEvery time we need to hire somebody new and we\u00a0examine the curricula, I am surprised to see that many\u00a0candidates have had various work experiences at nume\u00a0rous companies, while many MASA\u2019s employees started\u00a0working with us 20 or 30 years ago and they are still here,\u00a0which is exactly the opposite to the current work market\u00a0trends\u201d say Cristina and Milena Salvati with complicity. by Marzo Nava<\/p>\n Detergo Magazine May 2019<\/p>\n","protected":false},"excerpt":{"rendered":" MASA, a truly Italian story that starts in 1949 and develops over three generations The entrepreneurial adventure of MASA starts with Antonio Salvati and Giuseppe Macchi, the grandfathers who\u00a0will pass on to their children a successful business synergy\u00a0thanks to the union of the two families that gave the company its name, MASA (Macchi […]<\/p>\n","protected":false},"author":3,"featured_media":13327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[455,448],"tags":[],"class_list":{"0":"post-13295","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-en","8":"category-uncategorized"},"_links":{"self":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/13295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/comments?post=13295"}],"version-history":[{"count":8,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/13295\/revisions"}],"predecessor-version":[{"id":13298,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/13295\/revisions\/13298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/media\/13327"}],"wp:attachment":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/media?parent=13295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/categories?post=13295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/tags?post=13295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nOver the years, the headquarters of the company moved\u00a0a few times until year 2000, when the factory in Cairate,\u00a0Bolladello (Varese) was finally aligned with administrative offices, sales and logistics. Today, the company\u2019s hea\u00a0dquarters in Cairate is composed of all the core parts of\u00a0 the business: yarn reception, weaving, the creative department, distribution.
\nThe second-generation author in charge of the development and growth of this business, Giovanni Salvati, beca\u00a0e the driving engine of the company together with his\u00a0 brothers and his cousin thanks to the outstanding perspicacity and a long-term outlook.
\n![\"\"](\"http:\/\/www.staging.detergo.eu\/wp-content\/uploads\/2019\/05\/0174.jpg\")
\u201cWe are trying to do our best to maintain the extraordinary results our fathers and grandfathers had achieved,\u00a0yet our aim is to improve constantly\u201d. The words by Cristina Salvati, who together with her cousins, Milena Salvati and Massimo Macchi, run the family-business today,\u00a0convey the pride of belonging and the awareness of the\u00a0rich, 70-year-old history of an extremely successful textile\u00a0business whose high-quality manufacture has always been\u00a0a step ahead while dictating textile sector trends.
\nThe crucial element of being proud of the company\u2019s\u00a0success is belonging to a family that has become an in\u00a0tegral part of the territory. Cristina Salvati explains, \u201cthe\u00a0company and all the employees are our family, and they\u00a0are to be safeguarded at all times in spite of anything\u201d.
\n![\"\"](\"http:\/\/www.staging.detergo.eu\/wp-content\/uploads\/2019\/05\/IMG_20181021_144010_921.jpg\")
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\nMasa\u2019s production is 100% Italian, including the weaving\u00a0stage whose current production costs in Italy have become extremely high.
\n![\"\"](\"http:\/\/www.staging.detergo.eu\/wp-content\/uploads\/2019\/05\/GizaVR.jpg\")
In the past, the weaving machine used to work non-stop\u00a0for weeks during the production of the series, unlike to\u00a0day, when the customization and productive flexibilit\u00a0have become all that matters, and the variety of available colors is countless (there are more than 200 base colors and the fabrics coloring can be customized); \u201cclients\u00a0come to us holding a magazine in their hands asking us\u00a0to reproduce an image they like: this is the extent of a\u00a0tailor-made product customization for the clients that we\u00a0offer today\u201d explains Cristina Salvati. Then, apart from\u00a0the customized production, there is a range of products\u00a0defined as \u201cready warehouse\u201d consisting of about thirty\u00a0different patterns and standard colors that clients can al
\nways find here. It translates to a significant effort for the\u00a0company in terms of resource investment. \u201cAlso, we carry out the yarn dye which means that the dyeing process\u00a0at yarn level takes place here at our textile department\u00a0which allows the fabrics to remain unchanged after industrial and intense washing cycles\u2019\u2019, adds Massimo Macchi,\u00a0the third cousin.
\n![\"\"](\"http:\/\/www.staging.detergo.eu\/wp-content\/uploads\/2019\/05\/letto.jpg\")
\u201cOur product is mainly purchased by industrial laundries\u00a0however, there are also large hotel chains from all over the\u00a0world among our clients\u2019\u2019. The choice, made years ago, to\u00a0add a rich collection of bedroom and bathroom articles\u00a0to the 100% Made in Italy production of table linen, aims\u00a0at meeting and satisfying any request and need expressed\u00a0by all types of clients.
\nThe goal of Masa team over the last 70 years has always\u00a0been and will always be the attention given to the clients\u00a0and their needs as a reliable partner who is willing to intervene at any time during the product design stage, proposal\u00a0or after-sale stage \u201cwe are proud to admit that the attention\u00a0we have for our clients has been recognized by many\u2019\u2019.
\n\u201cIn order to thank everyone and share these important\u00a0achievements made of satisfaction and great successes, we\u00a0are working on many surprises that will be revealed in the\u00a0month of September\u2019\u2019. \u2022<\/p>\n