{"id":13857,"date":"2019-11-20T13:44:42","date_gmt":"2019-11-20T13:44:42","guid":{"rendered":"https:\/\/www.staging.detergo.eu\/?p=13857"},"modified":"2020-02-27T11:37:46","modified_gmt":"2020-02-27T11:37:46","slug":"cover-story-parotex-textile-elegance-marked-by-the-ecofriendly-innovation","status":"publish","type":"post","link":"https:\/\/www.staging.detergo.eu\/en\/cover-story-parotex-textile-elegance-marked-by-the-ecofriendly-innovation\/","title":{"rendered":"COVER STORY –PAROTEX, textile elegance marked by the Ecofriendly innovation"},"content":{"rendered":"

 <\/p>\n

\"\"
\nParotex, with its headquarters in Busto Arsizio near Varese, produces textile for industrial laundries, hotels and restaurants.
\nParotex, with its headquarters in Busto Arsizio near Varese, produces textile for industrial laundries, hotels and restaurants. The business was successfully founded in 1976 by\u00a0Gelmino Rovea and associates. The main activity at that\u00a0time, consisted of supplying textiles to important hotel businesses. However, strong passion and the ability to plan\u00a0the future ahead, soon made Parotex become a leading\u00a0business in producing and selling textile products.
\nToday, the company is owned by the Rovea family exclusively. It is run by Gelmino Rovea, his daughter Stefania and\u00a0his son, Andrea, who give their precious contribution to the\u00a0building and growth of a reliable business by investing in\u00a0people, technology and research.<\/p>\n

\"\"<\/p>\n

The excellence of PAROTEX production is based on the\u00a0control of the entire production chain combined with solid competences in terms of product development and on
\nthe continuous technological innovation that allows to fully\u00a0meet the clients\u2019 needs and requests.
\n\"\"Every stage of the production cycle is carried out in Italy\u00a0by specialized staff, from the arrival of raw materials to the\u00a0delivery of finished products.<\/p>\n

“Every stage\u00a0of the\u00a0production cycle<\/em><\/strong>
\nis carried out\u00a0in Italy”<\/em><\/strong><\/p>\n

The weaving room is equipped with a group of technologically advanced machines whose structure allows to weave\u00a0at different heights producing textiles that can reach up to\u00a0350 cm of height.The collaboration with highly qualified bleaching and dyeing businesses guarantees a dynamic and\u00a0efficient service that enables to sample new colors and manage small batches of fabrics.
\n\"\"The finishing stage is carried out directly, which guarantees\u00a0extremely high standards and flexibility\u00a0The fundamentals of Parotex company policy became the\u00a0base to the foundation of Casarovea in 2008, a brand that\u00a0translates to a precise image, a product and service dedicated to international markets with the objective to supply\u00a0the best hotels and restaurants in the world with quality and\u00a0Italian style as far as tablecloths, bedding and bathroom\u00a0linen are concerned.
\nParotex participated in Host, the International Hospitality\u00a0trade exhibition in Milan with the Casarovea brand.<\/p>\n

The new entries exhibited at the show were numerous:\u00a0among many, there was the new collection called Re:New,\u00a0a textile line for table linen made of yarns coming from re
\ncycled plastic bottles.
\nThe evolution of individual conscience and the growing\u00a0attention towards the quality of life lead to the increase in\u00a0the awareness of how the careless exploitation of natural
\nresources and bad waste disposal in some cases, can be harmful and dangerous to the environment and the survival\u00a0of some species. It is important to help understand that individual choices can actually make the difference. This collection aims at giving a small contribution in this regard.<\/p>\n

\"\"<\/p>\n

Some other new entries relate to the new bedding collection by Casarovea called EZcare (Easycare finishing). It is\u00a0an innovative, hypoallergenic and ecological treatment that
\nmakes cotton bed sheets extremely soft. They do not shrink\u00a0and take less time to dry, which translates to energy saving\u00a0as they come out of the tumbler dryer without creases.
\nCasarovea has enriched its already consolidated Ecofriendly collection with more than 100 variants of color and\u00a0design patterns. The bedding line, Bagno & Spa, has been
\nfurther developed by offering the exclusive service called\u00a0Casarovea Bespoke for Casarovea clients.<\/p>\n

A highly qualified team follows every step of clients\u2019 projects by presenting digital solutions through which clients can visualize all\u00a0the product possibilities and choose the fabrics, colors e\u00a0pattern together as well as the customized finishing which\u00a0guarantees the maximum exclusivity. Realising samples\u00a0that suit any kind of environment allows clients to better\u00a0comprehend the final result.<\/p>\n

“The point of\u00a0strength: the\u00a0collection of<\/strong>
\nmore than 1000\u00a0pattern and color\u00a0variants”<\/strong><\/p>\n

Casarovea products are made of the best Italian fabrics\u00a0with the use of the best Italian craft. All the pieces are tailored through a manually executed cut with the grain line,
\npiece by piece, to obtain higher stability.<\/p>\n

\"\"<\/p>\n

All the fabrics are\u00a0thoroughly controlled after the weaving, dyeing and after\u00a0the finishing stage in order to guarantee our clients with an\u00a0excellent quality product. What reflects the very core of the\u00a0brand are the exceptional quality of products, innovative\u00a0design and the passion to create something unique that will\u00a0meet clients\u2019 requests and necessities. \u2022<\/p>\n

\"\"<\/p>\n

PAROTEX Srl
\nVia Massari Marzoli, 17
\n21052 Busto Arsizio I Varese I Italy
\nT: +39 0331 341340\u00a0info@parotex.it www.parotex.it<\/p>\n

Detergo Magazine – November 2019<\/p>\n","protected":false},"excerpt":{"rendered":"

  Parotex, with its headquarters in Busto Arsizio near Varese, produces textile for industrial laundries, hotels and restaurants. Parotex, with its headquarters in Busto Arsizio near Varese, produces textile for industrial laundries, hotels and restaurants. The business was successfully founded in 1976 by\u00a0Gelmino Rovea and associates. The main activity at that\u00a0time, consisted of supplying textiles […]<\/p>\n","protected":false},"author":3,"featured_media":13839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1421,458],"tags":[],"class_list":{"0":"post-13857","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cover-story-1","8":"category-topnews-en"},"_links":{"self":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/13857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/comments?post=13857"}],"version-history":[{"count":7,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/13857\/revisions"}],"predecessor-version":[{"id":13890,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/13857\/revisions\/13890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/media\/13839"}],"wp:attachment":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/media?parent=13857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/categories?post=13857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/tags?post=13857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}