{"id":25683,"date":"2023-11-14T13:35:09","date_gmt":"2023-11-14T13:35:09","guid":{"rendered":"https:\/\/www.staging.detergo.eu\/?p=25683"},"modified":"2023-11-14T13:35:09","modified_gmt":"2023-11-14T13:35:09","slug":"marketingcustomer-frugal-management-sustainable-value-for-future-generations","status":"publish","type":"post","link":"https:\/\/www.staging.detergo.eu\/en\/marketingcustomer-frugal-management-sustainable-value-for-future-generations\/","title":{"rendered":"MARKETING&CUSTOMER – FRUGAL MANAGEMENT: sustainable value for future generations"},"content":{"rendered":"

Thriving during uncertainty and crisis times, is it possible?<\/strong>
\nYes, with Frugal Management<\/a>.<\/strong>
\nThe existing management model is unsustainable. It has created rigid organisations, that need more time to adapt to the change, and uncapable to transmit innovation and prosperity to the environment where they operate. Facing an economic, environmental and social crisis like the one we are currently experiencing, a new comprehensive approach is being required. Alessandro Martemucci is proposing a new management path, combining efficiency and solidarity, material goods and relational goods, economic capital and social capital. A new approach that combines lean, agile and jugaad theories in an original and innovative way. Frugal Management is an essay questioning and expanding the current meaning of the term \u00absustainability\u00bb. It also explains how efficient and customer-oriented management can offer us a better future.<\/p>\n

\"\"<\/a>With this book, Alessandro Martemucci is introducing a new fourdimensional model, a series of examples, good practices that can be immediately tested. Through Frugal Management he extends the traditional meaning of \u00absustainability\u00bb with a new, more efficient and rational approach that establishes the basis for long-lasting success, positively impacting the community and the stakeholders.
\nHow can you generate sustainable value for customers with innovative products or processes? How can Frugal Management help me grow in a sustainable and responsible way? These are just some of the questions that Martemucci answered in the book by defining a new strategic corporate direction that starts by redefining the mission and vision, and integrating a new DNA described as \u00abfrugal\u00bb because it contains three essential characteristics: moderation in making choices, sustainability and responsibility.<\/p>\n

Three elements to guide the new management directions towards an increasing generation of sustainable value for internal customers, external customers, community and stakeholders. A vision, that must guide the management on the long term, overcoming the various unexpected and difficult economical moments that became common in the past two years. That is why we need a new mindset, new KPIs (Key Performance Indicators), new marketing capable of measuring their impact inside and outside the company boundaries, but most importantly, new visual reporting tools which allow us to have an overview of the situation in just few seconds, identifying immediately the fields where we need to take action.<\/p>\n

\"\"<\/a>Frugal Management is a very interesting concept because it makes us understand that we can solve the business paradox that we are experiencing today: facing the continuous changes, including those of high impact, to which companies are subjected for both supply and demand sides, with the related rigidity of business processes as they are optimised for certain production volumes and quality. Scarcity and Volatility of the production factors and demand are two elements that companies will increasingly have to deal with and that require a different approach to the management of business processes, and their optimization must keep up with these elements.
\nThe book is available from 15 October in all bookshops in Italy and online.<\/strong> www.frugalmanagement.com<\/a><\/strong><\/p>\n

The Author<\/strong>
\nAlessandro Martemucci is Lean & Digital Marketing consultant, and the CEO of Officinae.com. He is teaching Lean Models at the School of Management at LUM University. In 2022 he was awarded as one of the 10 best young managers from the South of Italy. He is the creator of the Lean Marketing Model and Canvas, and Frugal Management. Also, a speaker at the Philip Kotler Marketing Forum – Milan in 2017. He is an influential marketing and frugal innovation specialist as well as a journalist for several industry magazines. Author of the book Lean Marketing & Sales (2018).
\nWhat experts say<\/strong> \u2013 The Frugal Management by Alessandro Martemucci is a study for a new way of managing business, rooted in the Middle Age […] In a world of uncertainty, everything changes. Big companies should be watchful and learn from these avant-garde insights. Christian Sarkar, Co-Founder of the Regenerative Marketing Institute and The Wicked 7 Project<\/strong>
\n\u2013 This excellent book by Alessandro Martemucci reveals the strategical magic of frugal management. Jaideep Prabhu, Marketing Lecturer at Cambridge University<\/strong>
\n\u2013 A real discovery. The book is enriched with various examples and practical cases, making it a very interesting and stimulating reading. Enrico Foglia, Co-Founder and Managing Director of the Regenerative Marketing Institute, Marketing and Sustainability Advisor at BIP Consulting<\/strong> \u2022<\/p>\n

di by
\nALESSANDRO MARTEMUCCI – Lean Marketing Manager<\/p>\n

OFFICINAE LEAN & DIGITAL MARKETING<\/strong>
\nVia Passarelli 99, Matera (I) – Tel. +39 0835 333321
\ninfo@officinae.com www.officinae.com<\/a><\/p>\n

DETERGO Magazine # November 2023<\/p>\n","protected":false},"excerpt":{"rendered":"

Thriving during uncertainty and crisis times, is it possible? Yes, with Frugal Management. The existing management model is unsustainable. It has created rigid organisations, that need more time to adapt to the change, and uncapable to transmit innovation and prosperity to the environment where they operate. Facing an economic, environmental and social crisis like the […]<\/p>\n","protected":false},"author":3,"featured_media":25799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1766,458],"tags":[2548,2467,1570,2950,3096,1636,1965,2551,2225],"class_list":{"0":"post-25683","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-topnews-en","9":"tag-communication","10":"tag-detergo-magazine-en","11":"tag-expodetergo-international-en","12":"tag-frugal-management-en","13":"tag-key-performance-indicators-en","14":"tag-lean-marketing-en","15":"tag-marketing-en","16":"tag-officinae-lean-digital-marketing-en","17":"tag-sustainability"},"_links":{"self":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/25683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/comments?post=25683"}],"version-history":[{"count":7,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/25683\/revisions"}],"predecessor-version":[{"id":25807,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/25683\/revisions\/25807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/media\/25799"}],"wp:attachment":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/media?parent=25683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/categories?post=25683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/tags?post=25683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}