{"id":9223,"date":"2016-02-01T20:01:00","date_gmt":"2016-02-01T20:01:00","guid":{"rendered":"http:\/\/www.staging.detergo.eu\/?p=9223"},"modified":"2016-02-02T09:19:23","modified_gmt":"2016-02-02T09:19:23","slug":"talented-italians-cursano-the-top-manager-of-food-service-says-yes-to-notice-the-difference","status":"publish","type":"post","link":"https:\/\/www.staging.detergo.eu\/en\/talented-italians-cursano-the-top-manager-of-food-service-says-yes-to-notice-the-difference\/","title":{"rendered":"TALENTED ITALIANS — Cursano, the top-manager of food service says yes to \u201cNotice the Difference?\u201d"},"content":{"rendered":"

 <\/p>\n

Fabrics only and no disposable alternatives: EXPOdetergo International and Assofornitori campaign launched in Florence gets its prestigious endorsement, the President of Fipe Toscana. The businessman who left his successful imprint both in the historical Paszkowski Caff\u00e8 and in Kome, the restaurant that unites Japanese cuisine with Made in Italy. \u201cBut now \u2013 he states \u2013 politics needs to award those who promote excellence and protect the environment\u201d.\u00a0\u00a0 <\/em><\/strong>
\n\"20151127_123632-1\"\u201cNotice the Difference?\u201d is the same as Made in Italy.<\/p>\n

More than that, \u201cNotice the Difference?\u201d pro-textile campaign that nowadays realizes the Made in Italy, connects the values with needs and styles of the ird millennium already in progress.<\/p>\n

All the figures added up in the most guessing way last December when \u201cPaper increase in tourism and catering, right or wrong?\u201d conference was held in Florence, proposed by Consorzio Lavanderie Toscane, Confesercenti and Assosistema (described widely in this edition of Detergo).<\/p>\n

On that occasion, apart from the figures that, thanks to the research by Ambiente Italia, clearly showed the ecological superiority of textile to paper, also the speakers gave their valuable contribution. Among the most authoritative ones, Aldo Mario Cursano, the President of Fipe Toscana, an association that represents public establishments and that was strongly encouraged by its number one to completely \u201cconvert\u201d to textile, also promoted by the campaign launched by EXPOdetergo International and Assofornitori.<\/p>\n

\"20151121_214942\"\u201cI certainly notice the difference\u2013 Aldo Cursano starts with the usual verve \u2013 and this is why I would like to encourage all the restaurateurs and operators to bear it in mind\u201d.<\/p>\n

\u201cThere are multiple reasons of various nature \u2013 President Cursano continues\u00a0 – but I want to underline the one I find particularly appropriate and efficient. It can be found in what is, in my opinion, the most fitting definition of Italian food service. The one called home away from home<\/em>, a wordplay allowing us to totally identify the values of dining at home or at a restaurant. At both tables, one can feel a family atmosphere as served our traditional courses that reflect the culture and not only food and wine traditions.\"20151121_214900\" This is Italian cuisine that, as unique experience, established itself all over the world, appreciated for its unreachable variety of gastronomic specialties and menus, but also due to the context in which it is served\u201d.<\/p>\n

\u201cIt is obvious \u2013 Cursano explains at this point \u2013 that in such a context a tablecloth made of fabric is like a necessary signature where we can read Made in Italy, should it be used either in an open country-side trattoria or in the Old Town restaurant. Therefore, my unconditioned support to a campaign such as Notice the Difference?<\/em>\u201d.<\/p>\n

\"20160109_133128\"The prestige of the endorsement is doubtless, as we are talking about one of the most highly quoted entrepreneurs in Tuscany as far as food service business is concerned and to whom Caff\u00e8 Paszkowski\u2019s management, a historical place in Florence refers. Not to mention Kome, an ahead of its time highly quoted restaurant inside a seventeenth-century building that successfully offers a combination of Italian and Japanese cuisine, created within the three Japanese forms of Izakaya, Kaiten and Bbq.<\/p>\n

Thanks to a thirty-five year career started at the young age, Cursano presents himself with the authority of who knows, holding consensus and turnover levels, what the promoting of Made in Italy food service in XXI century means. \u201cThey are all the choices and ways that – clarifies the President of Fipe Toscana \u2013 cannot be ignored inside the political institutions. If a restaurateur chooses\u00a0 cloth that pollute much less than the disposable alternative, apart from representing Italian traditions with more dignity, they cannot, comparing to a fast food owner, pay more at the laundry nor pay the same percentage on waste disposal tax. Those eighteen thousand euro spent on environmental charge that constitute the average for a restaurant in Tuscany, equal to an annual salary of two apprentices. Do we want to promote their employment by those who support Made in Italy?\u201d.<\/p>\n

\"20160109_132834\"\u201cThose principles are so clear – Aldo Mario Cursano concludes \u2013 that it becomes quite natural to get them back and try in every way to make them prevail for the sake of the entire, fundamental satellite activities constituted by tourist industry, food service and laundry businesses. Surely enough, if we manage to reach important results quickly, it will also be due to the exhibition such as EXPOPdetergo International and the association such as Assofornitori, only to be praised for how they launched Notice the Difference<\/em>? campaign in the Detergo magazine.\u201d<\/p>\n

\"20151121_214846\"<\/p>\n

by Stefano Ferrio<\/p>\n

Rivista Detergo febbraio 2016<\/p>\n","protected":false},"excerpt":{"rendered":"

  Fabrics only and no disposable alternatives: EXPOdetergo International and Assofornitori campaign launched in Florence gets its prestigious endorsement, the President of Fipe Toscana. The businessman who left his successful imprint both in the historical Paszkowski Caff\u00e8 and in Kome, the restaurant that unites Japanese cuisine with Made in Italy. \u201cBut now \u2013 he states […]<\/p>\n","protected":false},"author":3,"featured_media":9215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[458],"tags":[],"class_list":{"0":"post-9223","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-topnews-en"},"_links":{"self":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/9223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/comments?post=9223"}],"version-history":[{"count":2,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/9223\/revisions"}],"predecessor-version":[{"id":9226,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/posts\/9223\/revisions\/9226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/media\/9215"}],"wp:attachment":[{"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/media?parent=9223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/categories?post=9223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.staging.detergo.eu\/en\/wp-json\/wp\/v2\/tags?post=9223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}