The convention in Rimini reiterated the efficiency of the latest long-term choices such as the new Assofornitori Association Office, the re-styling of Detergo Magazine and a more accessible Expodetergo Board of Administration. All that makes part of the best possible context to launch the winning strategy of the Early Booking program (effective until 31 October) for the upcoming exhibition in Milan
Sign up as soon as you can for EXPODetergo International 2018. Because it is worth it from the economical point of view and because it is a new edition of the most important world exhibition for laundry machines and products. This fundamental message gives a reason to “The Future Is In Our Hands”, a straight and simple line adopted for the Rimini Congress, provided by Assofornitori Association and EXPOdetergo International at Grand Hotel in Rimini. On 7 May 2016, the conference room at the hotel was crowded with attendees, which can actually imply that the entrepreneurs and laundry sector businessmen had seized its significance: a must-see summit with the upcoming EXPOdetergo edition scheduled for 19 – 22 October 2018 in Milan.
The audience did not surely leave disappointed judging from the interest expressed and the active participation during the conference. Some intense and rich interventions followed the carefully prepared program that smoothly proceeded under the watchful eye of the coordinators. Although the core topic of the convention was all about the upcoming exhibition in Milan that is a stable and important focus point for the entire industrial sector, the other presented subject matters were definitely not left behind as they constitute an integral part of the whole renewal process put recently into practice by EXPOdetergo International and its allied structures.
“Until a year ago, apart from Assofornitori that is the owner of EXPOdetergo exhibition and Detergo Magazine, there were two companies – Felice Mapelli, the President of Assofornitori said – each had its specific importance inside our organization: EXPOdetergo and Deterservice. Following the times of change that invite to the necessary simplification of processes, we have incorporated them into one single company, Expodetergo. Its task is to be an operative and vital reference point for the entire chain: starting from those who produce for industrial and artisan laundries to those who work in there at the service of the constantly evolving market”.
“Facing these changes – Mapelli concluded – us, suppliers, even if competitors, can still relate one to another using our talents and resources like when we were children exchanging football album picture-cards”.
“Fiera Milano considers EXPOdetergo International to be the ace in the hole in their agenda – Livio Bassan, the President of EXPOdetergo underlined – and we are aware of that. Therefore, we have started structural operations aiming at increasing the efficiency and durability of not only our exhibition but of our association and the magazine Detergo that have been supporting it. With these considerations in mind, the important measures such as widening the Administration Board, that has now become a real team, or the complete review of Detergo Magazine ad price list with its consequent decrease following the current economical situation, triggered a significant increase in the investments by advertisers and the entry of the new ones, which has definitely been noticed by our readers. Moreover, we are fully aware of the fact that the exhibition world leader such as EXPOdetergo International will need to undergo further structural changes on an international level”.
The final interventions were carried out by Giuseppe Conti, the Executive Director at Detergo Magazine and Alessandro Rolli, the Executive Director at EXPOdetergo 2018. “Un updated and attractive new look in terms of graphics and enriched contents – Giuseppe Conti said – have made the vision of Detergo Magazine more open and involving, fully agreed upon by the Director of the magazine, Stefano Ferrio. The first four Detergo issues of 2016 have already brought in some important figures such as web site visits that are destined to reach a predicted record-breaking number, over 25 thousand contacts this year. What is more, Made in Italy orientated campaigns like Notice the difference relative to the use of textile tablecloths at restaurants have created an advantageous interest even beyond our division, e.g. an article recently published in the daily Avvenire and freshly established relations with Diesel, a well-known clothing brand”.
“The goal of all this crucial and continuous team work – Alessandro Rolli said – is to realize, once again, a record breaking EXPOdetergo International 2018 exhibition, coherent with the leading fair of this sector”.
“Therefore – Rolli added addressing the audience – such a high attendance to this congress today encourages me to invite you to sign up for EXPOdetergo International 2018 considering the extraordinary economical saving coming from it. Taking part in the early booking program by signing up within 31 October 2016 means 25% saving on the rate charged for the stand booked”.
Pleasing buffet and interesting excursions in the Rimini area made of this two-day convention a successful event that contributed for us to become even more aware that “The future is in our hands” indeed.
DETERGO MAGAZINE
JUNE 2016
