“For the simple reason that we solve the problems of any client” says Giuliano Giovini and his wife Patrizia Speroni, the owners of the laundry business from Modena. Wet cleaning, differentiated treatments, dosing pumps together with a long and tested experience in the field have enabled them to clean high fashion garments as well as everyday clothing of any family in the best possible way
The pleasure of running into the best of what Italian talent can offer and knowing what makes it unique in the world is what you usually feel at Artepelle, a laundry and ironing services business with its headquarters in Castelnuovo Rangone, Modena. We are talking about high level craft, a family know-how, a constant attention to market innovations, multiple services and helpfulness together with the ability to provide anyone – from a famous fashion designer to the family next door – with the right assistance.
Giuliano Giovini and his wife Patrizia Speroni, the owners of Artepelle talk about it all like an open book. The business was first founded in 1993 in a nearby town, Castelvetro and moved to the current headquarters ten years later. The name of the business contains the word “pelle” – leather – linked to the origins of Mr. Giovini’s activity opened as a consequence of important work experience gained at his uncle’s laundry. Back then, facing the fashion market and fashion itself where leather was still widely used, washing leather garments such as jackets or skirts perfectly well meant being one huge step ahead.
“We acquired a vocation for becoming specialized at our work, for a targeted service, for focusing on details and taking care of them in the first place – says Giuliano Giovini. – So, when the use of leather started declining in the business and it started mixing with other materials used in garment production, the shape and mindset of our company had already been prepared for the change and the interception of new requests and new treatment opportunities expressed by our clients”.
Nowadays, the result is that Artepelle, aiming at high quality, has become a sort of a permanent creative laboratory where clients come searching for excellent services that often include particular and customized requests. “Let me talk about the latest two cases, quite illuminating for our service offer – Giovini explains. – The first one was a request by an important fashion designer. We needed to intervene on finish parts that had been excessively colored on 800 goose-down winter jackets. So, we first carried out some tests, then proceeded with the use of perchloroethylene whose high solvent power let us solve the problem entirely”.
“Right after that – the owner of Artepelle continues – a big clothing company knocked on our door. The problem they asked us to solve concerned washing some wrongly pleated skirts finished with small beads. In that case, we immediately thought of applying an alternative and natural solvent like GreenEarth whose name recalls the fact that it was made of sand silicon and not of petrol derivatives. In the end, we made the client happy and satisfied, which comforts us in the choice of becoming consultants, among other things, for those who have chosen to become our clients”.
Multiple solutions proposed by Artepelle are all based on the philosophy of offering the best one can find at a laundry today. “Therefore, – Giuliano Giovini explains – I believe the choice we made years ago when we decided to adopt wet cleaning exclusively was extremely important, as water guarantees the basis of cleaning that translates to well-being and environment protection. We apply this philosophy at every stage of work, where the dosing pumps play a significant role too, thanks to which we never allow the wool to felt or we can guarantee a dosage of anti-bacterial product at the last washing cycle”.
The result we have in front of our very eyes, not the final one, but the evolving one is an exemplary artisan laundry of our times inspired by a motto written on the home page of their website: “If you have a particular garment you care about, come to us”. It means relying on Mr. and Mrs. Giovini and their five employees, who will soon be joined by their young son Nicolò in the name of the family continuity, decisive for keeping the excellent business level. “Here, we do not have any problems to say that washing a pair of trousers costs 6.40 euro – Giuliano Giovini adds – the price is definitely above the medium fare as all our fares are. However, we can see that these prices do not create any kind of problems to our clients who regularly come here a number of times a year, even from other towns in our region. It means that Artepelle has no competition in solving the clients’ problems”.
by Stefano Ferrio
DETERGO MAGAZINE
NOVEMBER 2016
